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The 4th annual agricultural fair on Koh Samui

 

The 4th annual agricultural fair on Koh Samui
The 4th annual agricultural fair on Koh Samui
The 4th annual agricultural fair on Koh Samui
The 4th annual agricultural fair on Koh Samui
The 4th annual agricultural fair on Koh Samui

From 21 to 29 August 2014 on Koh Samui there will be held the 4th annual agricultural fair.

The main objective of this fair will be the presentation and spreading of knowledge and technological progress in agriculture. The fair also aims to demonstrate the diversity of agricultural products of the region and the achievements of local farmers and manufacturers.

During the fair there will be held several competitions among the participants. At the same time, all visitors will be able to buy the products presented at the fair by local farmers, as well as the products of the companies listed in the OTOP* program from all over the country. Famous Thai artists and singers are also expected to participate in the fair..


Event venue - Nathon.

The opening ceremony will take place on August 21 at 18:00.

 

OTOP - Thailand government program of supporting local businesses, launched in 2001.

In each district of Thailand ("tambon" - is the third largest territorial unit in Thailand) there has been conducted a detailed analysis and selected one company-manufacturer, producing the best product. Hence the slogan of the program: One Tambon - One Product. It means that the company and all the products produced by it (on their packaging there has to be an OTOP sign, guaranteeing the highest quality) are involved in a government program to support the development of unique local products.

Getting into this program, the company receives marketing support and assistance in the promotion on the local and international markets, thus becoming part of the global economy but without losing its uniqueness. That is, the companies continue doing what they can do better than the others, combining ancient traditions with the latest achievements of science and marketing strategies.


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